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  • Start a New Business Blog

  • So, you want to start a business in Mammoth…? Awesome, let us show you how to “Live Your Vacation!”

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  • February 15, 2021 - Introduction

    Hello fellow entrepreneurs! We are Steve and Tracie Shatkin and the mountains have been calling us for many years.  Since the 1980’s we have been visiting and vacationing in Mammoth Lakes and have always reveled in her majestic beauty, serene landscapes and adventurous activities.  Our kids grew up skiing, fishing, hiking and camping and we have shared our love for Eastern Sierras with many, many friends and family.  While we have loved “vacationing” at our home away from home, we always hoped one day we could permanently “live our vacation,”  and fortunately, that reality began taking shape one spring day about five years ago.

    In April of 2016, Tracie and I were enjoying a cup of coffee on our back deck marveling at our view of the Sherwins and Mammoth Rock.  All morning, we had been brainstorming ideas about how to help our son’s high school marching band raise money for new instruments.  Parents were tired of chocolate bars and cookie dough, and interestingly, I had just purchased an industrial coffee roaster to live out a mad scientist dream of mine.   Tracie looked up from her cup and excitedly said, “Why don’t we use coffee as a fundraiser instead of chocolate bars or popcorn!” 

    And at that glorious, caffeinated moment, the Mammoth Coffee Roasting Company was born.

    After the revelation set in that this adventure could actually be our permanent ticket out of the big city,  (as well as helping the band), we got to work writing a business plan, organizing the structure of the company, researching “how to start a business in Mammoth Lakes” as well as looking up all the necessary information for starting a business in Mono County and California.   Of course, we could have easily hired a business attorney or use “Legal Zoom” and be done with all the running around and paperwork.  However, since Tracie and I both have experience owning and operating businesses in LA we felt comfortable in our ability to navigate the Town, County and State agencies.  So, if you want to save some money and fully understand the process we happily offer this “DIY” approach for those not so faint of heart.

    Fast forward five years, two temporary locations, one continuous stalker and a world-wide pandemic, and we are finally in a lease/option retail space, building our flagship brick and mortar store.  We will do our best to provide a “users guide” for you based on our real world experience and will answer any business questions you may have.  And while we may not have every answer,  we will happily steer you in the right direction and / or help you research to find the appropriate information.  

    Over the next few issues we will cover multiple topics including, picking a business and seasonal considerations, writing a business plan, registering your business, the truth about planning and timing (hint- nothing ever happens quickly), dealing with the County, Town and your neighbors, and finally, all the things no one ever tells you about starting and running a business and your relationship with your significant other or partner.

    So sit back, relax, take a deep breath of that fresh mountain air and let us bring you along on our adventure in the hopes we can inspire, invigorate and encourage you to start a business in Mammoth Lakes,  and start “living your vacation!”   

    Coffee Love,
    Steve & Tracie


    Disclaimer: In an effort to be fully transparent, Tracie and I are  members of the Mammoth Lakes Chamber of Commerce, Restaurant Association, Business Roundtable, and Advisory Council Board Members for Disabled Sports Eastern Sierra.   We are not receiving any compensation in any form from anyone regarding this blog series.  We are only sharing our experience and your experience may be very different.  We are not making any implicit or implied claims of success or failure by following any of our advice.  We are not professional business advisors.  We are just a couple of coffee geeks that love our Town, help our community where we can, and love to be outdoors.  Have fun!